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A complete support to a brand and its main event
A complete support to a brand and its main event
A complete support to a brand and its main event
A complete support to a brand and its main event
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The problem
After fourteen editions of growing success, the Danzainfiera brand needed to be reorganized with a new identity to present itself at its best for the 2020 edition. In recent years, the graphic part had always been assigned to different studios and for this reason it had grown without logic and it was not consistency. A restyling was needed to add value to the history of the brand, preparing it for future editions.
The approach
We started working 8 months before the event with a long to do list: from restructuring the brand, designing and developing a new website, to design the main visual, the style and all the formats needed for the next edition of the event.
The problem
After fourteen editions of growing success, the Danzainfiera brand needed to be reorganized with a new identity to present itself at its best for the 2020 edition. In recent years, the graphic part had always been assigned to different studios and for this reason it had grown without logic and it was not consistency. A restyling was needed to add value to the history of the brand, preparing it for future editions.
The approach
We started working 8 months before the event with a long to do list: from restructuring the brand, designing and developing a new website, to design the main visual, the style and all the formats needed for the next edition of the event.
The problem
After fourteen editions of growing success, the Danzainfiera brand needed to be reorganized with a new identity to present itself at its best for the 2020 edition. In recent years, the graphic part had always been assigned to different studios and for this reason it had grown without logic and it was not consistency. A restyling was needed to add value to the history of the brand, preparing it for future editions.
The approach
We started working 8 months before the event with a long to do list: from restructuring the brand, designing and developing a new website, to design the main visual, the style and all the formats needed for the next edition of the event.
The problem
After fourteen editions of growing success, the Danzainfiera brand needed to be reorganized with a new identity to present itself at its best for the 2020 edition. In recent years, the graphic part had always been assigned to different studios and for this reason it had grown without logic and it was not consistency. A restyling was needed to add value to the history of the brand, preparing it for future editions.
The approach
We started working 8 months before the event with a long to do list: from restructuring the brand, designing and developing a new website, to design the main visual, the style and all the formats needed for the next edition of the event.
To support the huge number of formats required to promote and communicate the event, and to continue to manage other parallel projects, my team needed support. I asked for the help of a young design studio, which joined us and increased the capacity of my working group for the duration of the project.
The girls from Progetto 11 joined the graphics team from the concept to the shooting and the production of all the executive prints. We organised the long timeline of this project, starting with the restyling of the brand. We immediately decided to maintain the recognition of the Danzainfiera brand, now well known in the sector, while working on the details of each letter. The result was a logo that was visually identical to the previous one, but much more elegant and legible. We then created new brand guidelines and all visual identity materials.
Once the logo was solved, we moved on to studying the new website and the visual concepts for the 2020 event. The Danzainfiera team chose a visual proposal with a little girl jumping towards an adult dancer; the design concept represented the event itself through a visitor who was a little amateur dancer in 2005 and a real dancer fifteen years and editions later. I managed the research and selection of the two subjects involved, the photographer - Mauro Puccini - and a posing room suitable for the shots we had to produce. Then, with my team, we post-produced the shots and created the final visual, designing it immediately to adapt it to the formats required by the Danzainfiera team. Meanwhile, we analysed the website usage data and designed a new, clear and functional UX that solved many of the problems of the previous site. We designed the UI and prepared the site to change its skin according to the stylistic themes of future editions.
The complete project included: a new graphic identity complete with all the supports necessary for the brand, a new website, commercial presentations for exhibitors and guests, price lists, flyers and advertisements in magazines and social media, logo and event motion graphics, entrance tickets, passes and badges for carriers, assemblers, staff and guests, all the onsite formats decorating the Fortezza da Basso, posters and billboards adaptable to each event, infographics to guide the main flows and the three main information brochures.
The event took place a few days before the first coronavirus pandemic. Despite the unfortunate timing the event had more than 25,000 visitors.
Year
2020
Partner
Danzainfiera, Progetto 11
Partners
Adobe Illustrator, AE, Procreate
To support the huge number of formats required to promote and communicate the event, and to continue to manage other parallel projects, my team needed support. I asked for the help of a young design studio, which joined us and increased the capacity of my working group for the duration of the project.
The girls from Progetto 11 joined the graphics team from the concept to the shooting and the production of all the executive prints. We organised the long timeline of this project, starting with the restyling of the brand. We immediately decided to maintain the recognition of the Danzainfiera brand, now well known in the sector, while working on the details of each letter. The result was a logo that was visually identical to the previous one, but much more elegant and legible. We then created new brand guidelines and all visual identity materials.
Once the logo was solved, we moved on to studying the new website and the visual concepts for the 2020 event. The Danzainfiera team chose a visual proposal with a little girl jumping towards an adult dancer; the design concept represented the event itself through a visitor who was a little amateur dancer in 2005 and a real dancer fifteen years and editions later. I managed the research and selection of the two subjects involved, the photographer - Mauro Puccini - and a posing room suitable for the shots we had to produce. Then, with my team, we post-produced the shots and created the final visual, designing it immediately to adapt it to the formats required by the Danzainfiera team. Meanwhile, we analysed the website usage data and designed a new, clear and functional UX that solved many of the problems of the previous site. We designed the UI and prepared the site to change its skin according to the stylistic themes of future editions.
The complete project included: a new graphic identity complete with all the supports necessary for the brand, a new website, commercial presentations for exhibitors and guests, price lists, flyers and advertisements in magazines and social media, logo and event motion graphics, entrance tickets, passes and badges for carriers, assemblers, staff and guests, all the onsite formats decorating the Fortezza da Basso, posters and billboards adaptable to each event, infographics to guide the main flows and the three main information brochures.
The event took place a few days before the first coronavirus pandemic. Despite the unfortunate timing the event had more than 25,000 visitors.
Year
2020
Partner
Danzainfiera, Progetto 11
Partners
Adobe Illustrator, AE, Procreate
To support the huge number of formats required to promote and communicate the event, and to continue to manage other parallel projects, my team needed support. I asked for the help of a young design studio, which joined us and increased the capacity of my working group for the duration of the project.
The girls from Progetto 11 joined the graphics team from the concept to the shooting and the production of all the executive prints. We organised the long timeline of this project, starting with the restyling of the brand. We immediately decided to maintain the recognition of the Danzainfiera brand, now well known in the sector, while working on the details of each letter. The result was a logo that was visually identical to the previous one, but much more elegant and legible. We then created new brand guidelines and all visual identity materials.
Once the logo was solved, we moved on to studying the new website and the visual concepts for the 2020 event. The Danzainfiera team chose a visual proposal with a little girl jumping towards an adult dancer; the design concept represented the event itself through a visitor who was a little amateur dancer in 2005 and a real dancer fifteen years and editions later. I managed the research and selection of the two subjects involved, the photographer - Mauro Puccini - and a posing room suitable for the shots we had to produce. Then, with my team, we post-produced the shots and created the final visual, designing it immediately to adapt it to the formats required by the Danzainfiera team. Meanwhile, we analysed the website usage data and designed a new, clear and functional UX that solved many of the problems of the previous site. We designed the UI and prepared the site to change its skin according to the stylistic themes of future editions.
The complete project included: a new graphic identity complete with all the supports necessary for the brand, a new website, commercial presentations for exhibitors and guests, price lists, flyers and advertisements in magazines and social media, logo and event motion graphics, entrance tickets, passes and badges for carriers, assemblers, staff and guests, all the onsite formats decorating the Fortezza da Basso, posters and billboards adaptable to each event, infographics to guide the main flows and the three main information brochures.
The event took place a few days before the first coronavirus pandemic. Despite the unfortunate timing the event had more than 25,000 visitors.
Year
2020
Partner
Danzainfiera, Progetto 11
Partners
Adobe Illustrator, AE, Procreate
To support the huge number of formats required to promote and communicate the event, and to continue to manage other parallel projects, my team needed support. I asked for the help of a young design studio, which joined us and increased the capacity of my working group for the duration of the project.
The girls from Progetto 11 joined the graphics team from the concept to the shooting and the production of all the executive prints. We organised the long timeline of this project, starting with the restyling of the brand. We immediately decided to maintain the recognition of the Danzainfiera brand, now well known in the sector, while working on the details of each letter. The result was a logo that was visually identical to the previous one, but much more elegant and legible. We then created new brand guidelines and all visual identity materials.
Once the logo was solved, we moved on to studying the new website and the visual concepts for the 2020 event. The Danzainfiera team chose a visual proposal with a little girl jumping towards an adult dancer; the design concept represented the event itself through a visitor who was a little amateur dancer in 2005 and a real dancer fifteen years and editions later. I managed the research and selection of the two subjects involved, the photographer - Mauro Puccini - and a posing room suitable for the shots we had to produce. Then, with my team, we post-produced the shots and created the final visual, designing it immediately to adapt it to the formats required by the Danzainfiera team. Meanwhile, we analysed the website usage data and designed a new, clear and functional UX that solved many of the problems of the previous site. We designed the UI and prepared the site to change its skin according to the stylistic themes of future editions.
The complete project included: a new graphic identity complete with all the supports necessary for the brand, a new website, commercial presentations for exhibitors and guests, price lists, flyers and advertisements in magazines and social media, logo and event motion graphics, entrance tickets, passes and badges for carriers, assemblers, staff and guests, all the onsite formats decorating the Fortezza da Basso, posters and billboards adaptable to each event, infographics to guide the main flows and the three main information brochures.
The event took place a few days before the first coronavirus pandemic. Despite the unfortunate timing the event had more than 25,000 visitors.
Year
2020
Partner
Danzainfiera, Progetto 11
Partners
Adobe Illustrator, AE, Procreate
1
The new logo in the two versions included in the restyling, in comparison with the old one.
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The new logo in the two versions included in the restyling, in comparison with the old one.
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The new logo in the two versions included in the restyling, in comparison with the old one.
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The new logo in the two versions included in the restyling, in comparison with the old one.
02
The infographic with the purchase flow and the promo motion graphic for social media.
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The infographic with the purchase flow and the promo motion graphic for social media.
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The infographic with the purchase flow and the promo motion graphic for social media.
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The infographic with the purchase flow and the promo motion graphic for social media.
03
The main graphics for maxi formats.
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The main graphics for maxi formats.
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The main graphics for maxi formats.
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The main graphics for maxi formats.
04
Some shots from the event.
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Some shots from the event.
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Some shots from the event.
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Some shots from the event.
05
The map of the Fortezza da Basso in Florence, with directions to reach the various spots of the event.
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The map of the Fortezza da Basso in Florence, with directions to reach the various spots of the event.
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The map of the Fortezza da Basso in Florence, with directions to reach the various spots of the event.
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The map of the Fortezza da Basso in Florence, with directions to reach the various spots of the event.
06
The main brochure in the three colours assigned to the different days of the event.
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The main brochure in the three colours assigned to the different days of the event.
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The main brochure in the three colours assigned to the different days of the event.
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The main brochure in the three colours assigned to the different days of the event.
