International Fashion Brand
A full redesign of a fashion brand’s online store, carried through its migration to a new e-commerce platform.
Client under NDA
The client isn’t named and its screens stay private. An abstract material study stands in for them here, and the diagrams below are redrawn for this site.
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Minimal, contemporary luxury, rebuilt from the ground up.
For an international fashion brand we completely rethought the website, and I guided the client’s team through a digital restyling that had to reflect the brand’s character in every visual and functional choice. The site moved to a new e-commerce platform at the same time and has been live since early 2025.
The listing
Product photography on a quiet grey ground, four products across, colour options as small dots under each name. The grid does the work so the clothes can.
A new platform, without losing the brand
Replatforming usually pushes a luxury site towards a template. The work with the client’s team was to keep the restyled design intact through the migration, so the new platform carried the brand rather than flattening it.