Work
Nine projects across luxury commerce, product, public campaigns and identity. The jewellery maison is the current one; the others show how I got here. Three are client work under NDA, so names and screens are shared on request.
- 01Luxury Jewellery MaisonThe UX/UI reference for a world-renowned jewellery maison’s global e-commerce, across every market.UX/UI2026–now
- 02GradeonAn AI pre-grader for trading cards, from two phone photos to a grade.UX/UI · Vibecode2024–now
- 03International Fashion BrandA full redesign of a fashion brand’s online store, carried through its migration to a new e-commerce platform.UX/UI · Design & 3D2024–2025
- 04Luxury Sneaker BrandTwo years of art direction for a luxury sneaker brand’s digital world, and the design system that held it together.Design & 3D · UX/UI2023–2025
- 05City Sightseeing ItalyThree years of brand communication for the hop-on hop-off tours across Italy, and three infopoints that make the offer easy to explain.Design & 3D2021–2023
- 06Caterpillar CDRSTwo years redesigning the rental software Cat dealers run on, worldwide.UX/UI · Leadership2020–2022
- 07ERA CO₂ CalculatorThe CO₂ footprint of rental equipment, made readable: interface, illustrations, videos and a magazine for the European Rental Association.UX/UI · Design & 3D2019–2021
- 08MADA new name, a moving identity and a website for Florence’s contemporary art district.Design & 3D · UX/UI2019
- 09beCycle FirenzeMy design thesis, adopted by the City of Florence: a campaign and an open-data website to get Florence cycling.Design & 3D · UX/UI2013
Luxury e-commerce and heavy machinery, city campaigns and a children’s hospital, tourism, culture and sustainability: every field speaks its own language, and I learn it before I design. The worlds change, the craft stays the same.
Let’s talk.
Open to senior product and design roles.