Luxury Jewellery Maison
The UX/UI reference for a world-renowned jewellery maison’s global e-commerce, across every market.
Client under NDA
The client isn’t named and its screens stay private. An abstract material study stands in for them here, and the diagrams below are redrawn for this site.
Want more details? Write me an email
My current project: I’m the reference point for UX/UI on the global e-commerce site of a world-renowned luxury jewellery maison, across every market it sells in.
The work runs in two-week Agile sprints with the client’s product owners and a development team of twenty. At the end of every sprint I spend three days at the client’s headquarters, where decisions are faster when the people who design, own and build the product sit at the same table.
The product page
The old product page tried to say everything in its first screen. Calls to action competed with no clear order, and every message arrived at once. It confused customers, undersold pieces that can cost tens of thousands of euros, and felt nothing like the experience of a boutique.
I cleared the first screen around the piece and its main actions, set a strict hierarchy for the calls to action, and moved product information into drawers. The drawers also brought in what the old page simply didn’t have: payment methods, shipping, returns and personalisation.
The new page has been live since July 2026. Conversion and retention improved (internal analytics).
What else has shipped
- Cart and mini-cart
- Site-wide forms: less glamorous, and essential
- Customer email templates
- The Digital Product Passport
The passport is a technical page, but I held it to the same standard as the rest of the site. Someone who has spent fifty thousand euros on a piece should feel that value at every touchpoint, even when they look up its warranty or the origin of its stones.
How I work on it
Each piece follows the same arc: workshops and concepts, user flows, UI and prototypes, presentations to the client’s management, then close work with development through release, fixing and monitoring. The job isn’t finished when the screen is approved; it’s finished when the release behaves the way the prototype promised.